SANTIAGO BRUNI
My name is Santiago Bruni, and I’m an Art Director and poster illustrator based in Buenos Aires, Argentina. I studied Advertising at Miami Ad School, where I was nominated for awards like D&AD New Blood and won the Top Dogs Awards. I’ve worked with brands like MUBI, Fernet 1882, AMC, Netflix, and E!, and I’m currently an artist at Hero Complex Gallery. As a huge pop culture fan, I bring passion and storytelling into every project I create.
Prime Paws.
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This was an idea we had as a team for the El Diente awards. The idea is that Prime Video, in collaboration with Proyecto 4 Patas, a local pet shelter, is going to incorporate an additional function to X-Ray where apart from seeing the actors that appear on the screen, there will also be a profile for the pets that are in the series or movie.
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Many people want to adopt a pet but avoid visiting shelters due to lack of time or the emotional difficulty of choosing just one among many.
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Prime Paws brings pet adoption to Prime Video. Just like you can see cast details with X-Ray, this feature lets you discover adoptable pets while watching your favorite shows and movies.
When you pause a movie or finish an episode, Prime Paws suggests a real pet with similar traits to those on screen. With a single click, users can access adoption center details—making adoption as seamless as streaming.
