Parense de Manos II.

 

This was a highly anticipated boxing event created by Luquitas Rodríguez, a popular Argentine comedian, streamer, and content creator. Inspired by the viral success of Ibai Llanos’ La Velada del Año, the event merges sports and entertainment, featuring internet personalities and celebrities for a night of matches and showmanship. The 2024 edition included a star-studded lineup, with Jaime Lorente (La casa de Papel) and local influencers like Momo, Luken, Federikita, etc.

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In anticipation of the Parense de Manos II event, I created an original poster within 24 hours — aiming not only to engage the audience but also to capture the attention of the event’s key figures. Through strategic timing, targeted outreach, and community-driven amplification, the post quickly gained momentum, achieving over 91K views and securing direct interaction with Luquitas Rodríguez and other participants.

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The result? A +22,000% increase in views compared to my daily average, a repost from Luquitas Rodríguez, and engagement from Federikita. The budget? $0.00.

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This case highlights my ability to blend design, strategy, and timing to drive viral moments — key skills for crafting impactful social media campaigns.