SANTIAGO BRUNI
My name is Santiago Bruni, and I’m an Art Director and poster illustrator based in Buenos Aires, Argentina. I studied Advertising at Miami Ad School, where I was nominated for awards like D&AD New Blood and won the Top Dogs Awards. I’ve worked with brands like MUBI, Fernet 1882, AMC, Netflix, and E!, and I’m currently an artist at Hero Complex Gallery. As a huge pop culture fan, I bring passion and storytelling into every project I create.
Bohscover is a dynamic avatar for MAX that evolves based on what you watch. As you explore movies and series, Bohscover adapts its appearance, reflecting your tastes and creating a unique visual identity for each user. No two are alike: each avatar tells the story of your experience on the platform. More than a character, it's a symbol of personalization and emotional connection to the content, making your profile not just a gateway to your account, but a reflection of your entertainment universe.
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Audiences don’t just engage with content—they connect with personalities. In an oversaturated streaming market, brands need a voice that feels dynamic, personal, and interactive.
Bohscover is the shape-shifting avatar of MAX. Designed to evolve with each viewer’s habits, it changes appearance based on the movies and shows they watch, making every user’s experience unique. Whether it grows a wizard’s cloak from watching Harry Potter or adopts a detective’s hat after streaming all 4 seasons of True Detective, Bohscover becomes a personalized representation of their entertainment journey.
Bohscover transforms over time. No two avatars are the same, turning passive viewing into an interactive and engaging experience—where storytelling meets personalization.










